In 1993, Mr. Patel, started the company Take Time To Travel, Inc., a travel reservation agency serving an international clientele. His decision to start this type of business was a result of numerous years of experience working for a major tour operation in the United Kingdom that specialized in organizing complete tour packages for travelers worldwide.

Although Take Time To Travel provided travel arrangements for individual as well as group travel, hotel arrangements were also provided on a limited, however successful, scale. The decision to enter the hotel reservations service on a major scale was always an objective. In 1997 Mr. Patel made the decision to disenfranchise from Take Time To Travel and enter the hotel reservations business by starting Hotel Conxions. Paramount to this decision was the approval from the major credit card companies authorizing the use of their facilities. The company began operations with an initial investment financed by the owners personal investment.

HotelConXions.com was one of the first online discount hotel reservation systems in existence. In 2003, the decision was made to relaunch the brand and the website. Mr Patel engaged the expertise of Creative Director, Designer and Strategic Marketing Specialist Goran Billingskog to recreate the company's business and brand.